Apple har vunnit en Grand Prix under reklamfestivalen i Cannes för World Gallery som är en del i kampanjen Shot on iPhone. Kampanjen som togs fram i samarbete med TBWA\Media Arts Lab visade upp bilder tagna med mobilen från både professionella fotografer och amatörer.
According to the jury president Juan Carlos Ortiz, creative chairman at DDB Americas, the judges didn’t so much choose “World Gallery,” it chose them. Praising the Grand Prix winner, Ortiz said: “It’s not just a great idea, it’s a game changer. It’s really opening a new way of doing things and changing behavior.”
Shot on iPhone utökades senare också med videofilmer.
[via: http://appleinsider.com/articles/15/06/23/apples-world-gallery-billboard-ad-campaign-wins-cannes-lions-grand-prix “Apple Insider”]
[source: http://www.fastcocreate.com/3047756/cannes/apples-world-gallery-campaign-wins-outdoor-lions-grand-prix-at-cannes “Fast Company”]