Apples köp av Beats Music och Beats Electronics är nu officiellt genomfört och företaget välkomnar nu genom en sida på Apple.com företaget bakom de populära hörlurarna och den nystartade streaming-tjänsten till familjen. Och kanske framför allt dess grundare Jimmy Iovine och Dr. Dre.
Welcome to the family.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
Även på beatsbydre.com kan man hitta en text som uppmärksammar affären och köp av Beats produkter sker dessutom hädanefter genom Apple Store.
There’s a new instrument in the Apple family.
Musicians rely on their instruments to give structure and form to their imagination. At the dawn of digital recording, the Macintosh computer was the instrument of choice. At the beginning of portable digital music, the iPod placed the library of the world’s music in your pocket. The iPhone became not only an instrument for music but also the center of your connected life. The iPad extended this capability with a user interface and apps that allowed you to compose a symphony on the subway. Starting today, we at Beats are fortunate to add our instrument to this legacy by joining Apple. The products we build together will allow us to reimagine sound once again and to continue this great tradition of bringing imagination to life.
Igår skrev vi om att Apple håller på att försöka ge 200 av Beats 700 anställda nya tjänster inom Apple då deras positioner nu blir överflödiga och tidigare i veckan om att EU har godkänt affären.
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